Q&As

Ally’s collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.

We spoke with ADT’s DeLu Jackson about the company’s transformation, challenges and innovations.

Five measurements for B2B marketers to understand how well your message reaches your audiences, and how likely it is to keep them engaged.

The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.

A look at contextual targeting as a solution in the wake of third-party cookie dissipation.

Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.

We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.

The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.

Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.

For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes. Here are five principles to prioritize.