Q&As

Massive, Inc. has teamed up with THQ to add its video game titles to Massive’s video game advertising network. Under the agreement New York-based Massive will track in-game advertising in upcoming THQ video game titles. “Dynamic, in-game advertising not …

Five online marketers have re-upped with subscription service Webloyalty.com. Webloyalty.com piggybacks retail transactions to offer subscriptions to its loyalty programs to online shoppers. Webloyalty pays retailers 50 cents to $2 for each customer …

McDonald’s Corp. is adding a little magic to kids’ Happy Meals with new premiums tied to Disney’s The Chronicles of Narnia: The Lion, The Witch and the Wardrobe. McDonald’s is rolling out interactive, paper-engineered play sets that let consumers be …

NDR Media has installed concierge kiosks that handle in-mall promotions and loyalty programs in a Seattle-area mall. The three i-Concierge kiosks at Crossroads Shopping Center in Bellevue, WA, let shoppers access promotions and print coupons. By early …

THE AMERICAN NATIONAL RED CROSS: has presented its Circle of Humanitarians award to the Advertising Specialty Institute and to ASI supplier member, Avaline, to recognize outstanding corporate philanthropy achievements. …

Looking for a new car? Interested in reviews and pricing? Chances are your needs will be met by one of Autobytel Inc.’s e-zines. The auto marketing giant has three consumer and three business-to-business e-zines.

The Kansas City School District has graduated—from paper, that is. It has converted its 36 year-old employee newsletter into an e-zine. This has made the job easier, while generating greater reader involvement.

If you’re one of those frustrated marketers who enjoy high sign-up rates only to see a spike in unsubscribe requests following the first issue sent, you’re going to need to figure out how to plug this hole to keep your list numbers from sinking.

NBC is giving viewers of its new game show Deal or No Deal a chance to get in on the action and win $10,000 via a live interactive game using their computer or cell phone.

Just in time for those New Year’s resolutions, AOL and Good Morning America are joining forces in a new promotion that will challenge an overweight population to lose weight and get healthier in 2006. Starting in January, the two will kick off the …