Q&As
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Agencies
Search Engines Dangle Rewards To Capture Users
Internet companies are dangling a variety of prizes as part of a growing effort to entice new users to visit its search engines.
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Agencies
Borders Rewards Customers Via Loyalty Program
Borders, Inc. has launched a new loyalty program that rewards frequent customers with special discounts on in-store purchases.
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Agencies
Baskin-Robbins Links Beverage Line With Online Gaming
Baskin-Robbins is building excitement around new flavors of its popular frozen coffee drink with its first-ever online game and a sweepstakes dangling a chance to win a year’s supply of the beverage.
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Agencies
Tire Maker’s Incentive Program Bumps Up Sales
Tire maker Bridgestone/Marketing North America LLC is embarking on its sixth year of an incentive program credited for boosting its sales between 30% and 50% annually.
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Agencies
Nine Entities Form Loyalty Management and Marketing Company
A loyalty management and marketing company, The Allegiant Group, Inc., has been formed by a coalition of nine entities.
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Agencies
P&I Postscripts
AHOLD USA: has launched a gasoline loyalty program in…MARRIOTT INTERNATIONAL, INC.: is out with a new sweepstakes that will…GIFTCERTIFICATES.COM: added AirIncentives as a…
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Agencies
Cutter & Buck Overhauls Executive Suite
Sportswear marketer Cutter & Buck Inc. has appointed Ernie Johnson CEO, as well as to its board of directors. The Seattle-based firm also named Kaia Akre president.
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Agencies
Hanover Direct Special Committee Evaluates Privatization Offer
Hanover Direct, Inc. has appointed a special committee to evaluate a proposal from its largest shareholder to take the company private.
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Agencies
Carolyn M. Ticknor Resigns From OfficeMax Board
Carolyn M. Ticknor will resign from the OfficeMax Inc. board of directors effective Apr. 20. Ticknor, who has been on the board since 2000, has resigned to focus on other personal and professional obligations, according to the company.
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Agencies
Intellidyn Names Charlie Brady Senior VP of Business Development for Lending Industry
Intellidyn Corp. has named Charlie Brady senior vice president of business development. In this role, Brady will be responsible for generating accounts among the lending industry.