Q&As

Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks.

Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events.

I don

The Amazing Race is headed to the racetrack this summer as part of a CBS casting call for the new season of the hit reality show.

THOUGH E-MAIL’S LOW COST has led to some infamously sloppy list practices, inbox providers are taking steps that will force direct marketers to clean

WHEN INTERACTIVE voice response (IVR) technology was introduced at telemarketing call centers in the 1980s it created an economic revolution. Costs were

NEW LISTS Shoppers Benefits Club USA Nearly 100,000 multibuyers are named on these postal and telemarketing lists. Customers bought beauty, fitness and

YOU THINK YOU HAVE it tough with privacy regulations? It could be worse. For starters, you could live in Europe. Unlike in the United States, privacy

The cover byline for the recent feature on mobile marketing (Down to Earth, May) was incorrect. The story was written by Brian Quinton.

How sad. AOL is asking e-mailers to pay a few pennies to guarantee delivery, and critics are griping. Oh, give it up. You don’t know what misery is. We’ll