Q&As

DEVELOPING AN INTEGRATED customer experience across multiple marketing channels is the theme of this year’s National Center for Database Marketing conference.

THE WAY A CATALOG REACTS TO CUSTOMERS CAN AFFECT ITS whole business. That said, it’s a wonder more catalogers don’t dedicate far more money to stellar communications.

The people ServiceMagic serves are busy folks: carpenters, contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement

ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,

Santa Claus’ load would be lightened considerably if he ditched the toy-making elves and chose his gifts from Neiman Marcus’ Christmas Book.

Procter & Gamble is hosting an upscale public restroom in New York City’s Times Square this holiday season where it is putting rolls of its Charmin Ultra

IN A MASSIVE BLOW TO EFFORTS to have Utah’s do-not-e-mail law overturned, the U.S. Department of Justice weighed in with court papers supporting the state’s

Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel’s lobby.

There’s an old saying that Timing is everything, and truth be told, it really is.

A FEDERAL JUDGE IN Illinois recently denied anti-spam blacklisting group The Spamhaus Project’s motions to dismiss an $11.7 million default judgment against