Q&As

The Spamhaus Project made international headlines recently because of an ongoing legal dustup with Chicago-based direct marketer e360 Insight. As a result, the spotlight is once again on the self-appointed — some say vigilante — anti-spam cops that run blacklists.

THE PASSING OF A ONCE-GREAT retail chain tends to evoke both pity and awe, like the sinking of the Andrea Doria. So it wasn’t surprising that the news

Want to create brand impact? Hand out an item that can be found in most women’s purses, especially at this time of year. Tissues.

Santa Claus’ load would be lightened considerably if he ditched the toy-making elves and chose his gifts from Neiman Marcus’ Christmas Book.

DEVELOPING AN INTEGRATED customer experience across multiple marketing channels is the theme of this year’s National Center for Database Marketing conference.

THE WAY A CATALOG REACTS TO CUSTOMERS CAN AFFECT ITS whole business. That said, it’s a wonder more catalogers don’t dedicate far more money to stellar communications.

The people ServiceMagic serves are busy folks: carpenters, contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement

IN A MASSIVE BLOW TO EFFORTS to have Utah’s do-not-e-mail law overturned, the U.S. Department of Justice weighed in with court papers supporting the state’s

Don’t get so smug the next time you have a good promotional idea. Chances are consumers won’t get it. A new survey by research firm IMI International

Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What