Q&As

Reactrix Systems is bringing its distinctive interactive displays to malls nationally through a series of deals the media company struck last week.

Yellow Pages Web site YP.com will pay more than $2 million in restitution to 33 states to settle charges that it deceptively marketed online advertising packages, California attorney general Bill Lockyer announced last week.

I remember once reading, “A brand name is more than a word. It is the beginning of a conversation.” This certainly is true when it comes to hand-to-hand game-day sampling.

News item: Time magazine has selected

Sony Electronics shut down a stealth blog for its PSP video game system last week after a nasty wave of backlash smeared Sony and its agency, Zipatoni.

A&E Television Network is tapping into the huge popularity of The Sopranos with a game that tests viewer’s knowledge of the series.

Mars Pet Care Co. will launch a high-end pet food brand next month with a slate of in-store promotions and a TV and print campaign

The Federal Trade Commission has settled with the final defendants in its do-not-call case against satellite television provider DirecTV.

Pier 1 Imports Inc. posted a net loss of $72.7 million for the third quarter compared to a net loss of $7.1 million in the prior-year.

Non-store retailing in the U.K., which includes mail order and Internet sales, rose 2.9% in November, according to the British Office for National Statistics.