Q&As

Pond’s, the anti-aging skin care line, has signed a deal to become the presenting sponsor of a six-hour television event, The Starter Wife.

Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders.

Restoration Hardware Inc. posted net revenue of $173.2 million for the nine weeks ended Dec. 30, a 22% gain over $142 million during the prior year.

PacificNet Inc. and Japan-based Bellsystem24 have joined forces to set up customer relationship management consulting services in Shanghai.

By 2009, the U.S. Postal Service expects to have in place one technology that can continuously track mail and give feedback to customers, USPS officials told its Board of Governors this week.

Pepsi upped the ante yesterday, adding a watch-and-win contest offering a jewel-encrusted Pepsi can and other prizes to its already lucrative National Football League Sponsorship.

Sesame Workshop and Hannaford Supermarkets are hoping to give kids a little encouragement to eat apples with the help from Grover and friends.

Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot.

Marketing must become an investment advisor to the business. As that investment advisor, marketing must define the overall investment strategy—what is sold, where, and to whom

(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.