Q&As

MTV and Maybelline New York have launched a program that will award a $25,000 scholarship to a female student that best embodies the theme of empowerment through education.

Nestlé is making things extra sweet for American Idol fans offering a chance to go to the finale this spring as part of a new sweepstakes.

Twilite Moon

The U.S. Postal Service says it is on track to achieve the goals laid out in its Strategic Transformation Plan 2006-2010.

Direct marketers will make online activities a big priority in 2007, according to a survey by Chicago-based marketing software maker Alterian.

Toward the end of 2006, , the New York Times ran a list of the year

In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults

Pond’s, the anti-aging skin care line, has signed a deal to become the presenting sponsor of a six-hour television event, The Starter Wife.

Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders.

Restoration Hardware Inc. posted net revenue of $173.2 million for the nine weeks ended Dec. 30, a 22% gain over $142 million during the prior year.