Q&As
Behr Paint’s Head of Global Marketing Talks Color of the Year Campaign
Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.
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Agencies
On De-stigmatizing Mental Health Issues and De-Stressing Women at Work
The trifecta of stress, stigmas and safety concerns are the most critical workplace issues impacting women’s careers, according to a Deloitte report. This column examines that disconnect.
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Data & Analytics
Marketing Agencies, Pricing and AI: Why Something’s Got to Give
The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here’s a potential solution.
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Conversations
Marketers on Fire LinkedIn Live – Anywhere Real Estate CMO Esther-Mireya Tejeda
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
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Data & Analytics
Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.
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Video Marketing
Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
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Agencies
The 2024 Agency Elite Top 100 From PRNEWS
CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.
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Profiles & Campaigns
2023 PRO Awards: Winners and Finalists Announced
Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.
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Conversations
Brands on Fire LinkedIn Live – SheaMoisture CMO Taydra Mitchell Jackson
For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.
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Conversations
Marketers on Fire LinkedIn Live – Dickies Global CMO Sarah Crockett
Chief Marketer launched its inaugural Marketers on Fire LinkedIn Live on Tuesday, Sept. 26, featuring Sarah Crockett, Global CMO at Dickies. The lively industry discussion, moderated by Chief Marketer Content Director Kaylee Hultgren, covered the art of brand collaborations, marketing a classic product to younger generations, exciting new industry trends, and much more.
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Social
2023 PRO Awards: Call for Entries
The panel of judges for the 2023 Chief Marketer PRO Awards has been unveiled.