Publishers Clearing House, the longtime subscription/sweepstakes marketer, is going high tech. It’s partnering with social media site Triviatown.com to develop a trivia application for the iPhone.
PCH Trivia will offer more than 100,000 unique trivia questions in 600 content areas. It will be available free from Apple’s mobile App Store. Users can customize games by selecting from 14 categories including sports, movies, music, celebrities, society and television.
Each game has 10 questions and players will receive points for each correct answer. After accumulating enough points, the player gets a chance to spin the PCH Winning Wheel to earn cash and other prizes.
Another application in development, PCH Slots, will provide iPhone users with an additional way to win prizes.
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