TPN tripled the size of its social marketing team and invested in Sysomos, a social listening tool. Investments in comScore and Forrester have added depth to its analysis and planning toolset. Executed the Reese’s candy “Fan Up! Challenge,” combining daily shot-out experiences to win chances to score NCAA team gear, Fanatics Cash and a grand prize trip for two to the 2016 NCAA Men’s Final Four. Mobile, a microsite, in-store POS, paid digital media and Reese’s.com drove participation.