Alcone Marketing Group is in the process of aligning with, and its leadership now reports to, The Marketing Arm, both owned by Omnicom. The agency expanded its Retail Innovation Lab to its Darien, CT office to identify, track, forecast and display new and emerging trends in retail. It executed the “Butterfinger Super Boat Golden Gate Tailgate” sweeps to tie to Super Bowl 50 with a chance to win the ultimate tailgate party of a mega yacht. Show-stopping POS helped draw 1 million entries. An in-house charitable initiative was launched to organize volunteer ops for employees.