Professional Content Still King
Adults in the U.S. watch more professionally-produced television programming than they do user-generated videos on “alternative devices”, which includes computers, mobile devices, and digital media players. This is according to a recent ChoiceStream survey. The gap between the two kinds of content could increase over the next six months.
The survey indicated that 65% of respondents watch professionally-produced TV content on their alternative devices, while 39% said they watched user-generated videos. While this current situation and the expected trend seem to point to the fading of user-generated videos, ChoiceStream says that it is just evidence that traditional TV viewers are making their way towards computers and other media devices.
With regards to advertisement appeal, a Harris Poll survey of 363 U.S. adult YouTube viewers showed that viewers of user-generated videos have a lower threshold for ads, believing that non-professional videos should not require ad support.
The survey found that 73% of respondents would visit YouTube less often if pre-roll ads were played before every video on the site, while 21% said the increased presence of ads would not affect the frequency of their visits. Just 6% were unsure. These figures seem to show strong support for the absence of pervasive pre-roll ads on YouTube.
Parks Associates expects annual U.S. revenues from Web video services to surpass $7 billion by 2010. This includes user-generated videos.
Source:
http://www.emarketer.com/Article.aspx?id=1005725
