BEST MULTIDISCIPLINE CAMPAIGN
WINNER:
Arm Yourself for the Ones You Love
Agency: Arc Worldwide
Client: Walgreens
2nd PLACE:
Game of Thrones- Maesters Challenge
Agency: HBO
Client: HBO
3rd PLACE:
Huddle to Fight Hunger
Client: Kraft Foods
Agency:
• 360i (digital)
• Weber Shandwick (PR)
• HMT (Shopper Marketing agency)
• mc garry bowen (advertising)
• MediaVest (media)
• IMG (sponsorship)
• Upshot (consumer promotion)
• The Hyperfactory (mobile)
Honorable Mention:
Yahoo! News Ask America
Agency: Yahoo!
Client: Yahoo!
BEST USE OF EVENT MARKETING (FIVE OR LESS VENUES)
WINNER:
Pop-Tarts World
Agency: Gigunda Group
Client: Pop-Tarts, a Kellogg brand
2nd PLACE:
We Like Coca-Cola Village
Agency: Promarket Group
Client: The Coca-Cola Company Israel
3rd PLACE:
Coca-Cola Recycle Pop-Up Store
Agency: Promarket Group
Client: The Coca-Cola Company Israel
Honorable Mention:
24 Marathon and Fan Fest
Agency: Hill & Knowlton
Client: Twentieth Century Fox Home Entertainment
BEST USE OF EVENT MARKETING (MORE THAN FIVE VENUES)
WINNER:
World Cup Match Trucks
Agency: Civic Entertainment Group
Client: ESPN
2nd PLACE:
Yahoo! Penalty Shootout
Agency: Yahoo!
Client: Yahoo!
3rd PLACE:
FIFA World Cup™ Trophy Tour by Coca-Cola
Agency: ignition
Client: The Coca-Cola Company
Honorable Mention:
Thomson Reuters Launches Eikon
Agency: Jack Morton Worldwide
Client: Thomson Reuters
BEST VEHICLE-BASED EXPERIENTIAL CAMPAIGN
WINNER:
World Cup Match Trucks
Agency: Civic Entertainment Group
Client: ESPN
2nd PLACE:
Top Gear Taxis
Agency: Civic Entertainment Group
Client: The History Channel
3rd PLACE:
Mobile Learning Center Program
Agency: RedPeg Marketing
Client: National Guard
Honorable Mention:
ProCombat Rivalry Customization Tour
Agency: MTKG INC
Client: Nike
BEST SAMPLING PROGRAM OR TRIAL RECRUITMENT
WINNER:
The Skinny Cow
Agency: Alcone Marketing Group
Client: Nestlé Dreyer's Ice Cream
2nd PLACE:
Holiday Photos on the Fly
Agency: 206 inc
Client: Microsoft Windows
3rd PLACE:
Together for a Sweet Cause
Agency: MRA experiential tours & equipment; Rock and Rain
Client: Ben & Jerry’s and Target
Honorable Mention:
Feel Good in Naturalizer Tour
Agency: SJI Inc.
Client: Brown Shoe Company
Best Incentive Campaign
WINNER:
GameStop Surprize Attack 2
Agency: The Marketing Arm
Client: GameStop
2nd PLACE:
New Zealand Book Month
Agency: Rapport Advertising and Marketing
Client: New Zealand Book Month
3rd PLACE:
Destination X
Agency: CiEvents
Client: IBM
Honorable Mention:
Crack the Case
Agency: Ogilvy
Client: Intercontinental Hotels Group
BEST CAUSE-BASED PROMOTION
WINNER:
Huddle to Fight Hunger
Client: Kraft Foods
Agency:
• 360i (digital)
• Weber Shandwick (PR)
• HMT (Shopper Marketing agency)
• mc garry bowen (advertising)
• MediaVest (media)
• IMG (sponsorship)
• Upshot (consumer promotion)
• The Hyperfactory (mobile)
2nd PLACE:
Education Nation
Agency: Civic Entertainment Group
Client: NBC News
3rd PLACE:
Mobile Learning Center Program
Agency: RedPeg Marketing
Client: National Guard
Honorable Mention:
New Zealand Book Month
Agency: Rapport Advertising and Marketing
Client: New Zealand Book Month
BEST SPONSORSHIP OR TIE-IN CAMPAIGN
WINNER:
Ogres & Onions Shrek and Vidalias
Agency: Langston Communications
Client: Vidalia Onion Committee
2nd PLACE:
7-Eleven Zynga Promotion
Agency: Freshworks/The Integer Group
Client: 7-Eleven
3rd PLACE:
You’ve Got a Friend in Mom: Pull-ups/Toy Story 3
Agency: JWT Action
Client: Kimberly-Clark
Honorable Mention:
Pepto-Bismol Takes a Bite Out of Summer
Agency: MSL New York
Client: Procter & Gamble
BEST CAMPAIGN THAT USES A HOLIDAY THEME IN ITS PROMOTION
WINNER:
Holiday Photos on the Fly
Agency: 206 inc
Client: Microsoft Windows
2nd PLACE:
The Official Drink of St. Patrick’s Day
Agency: Marketing Drive, Vizeum, Ad Nectar, Legacy Marketing Partners, TBWA
Client: Pernod Ricard USA
3rd PLACE:
Holiday House of Walker
Agency: MKTG INC
Client: Johnnie Walker, Diageo
Honorable Mention:
Bag or Tent
Agency: Circle One Marketing
Client: Reynolds Wrap
BEST USE OF PUBLIC RELATIONS IN A PROMOTION CAMPAIGN
WINNER:
7-Eleven Slurpee Unity Tour
Agency: Freshworks/TracyLocke/Integer/Ketchum/TPN
Client: 7-Eleven
2nd PLACE:
Text Ed with Jane Lynch
Agency: Alcone Marketing Group
Client: LG Electronics
3rd PLACE:
Tostitos Connect to Home Bowl
Agency: The Marketing Arm & Ketchum
Client: Tostitos/Frito-Lay
Honorable Mention:
Birkenstock Renaissance
Agency: Grow Marketing
Client: Birkenstock USA
BEST USE OF GAMES, CONTESTS, AND SWEEPSTAKES
WINNER:
Yahoo! Penalty Shootout
Agency: Yahoo!
Client: Yahoo!
2nd PLACE:
7-Eleven Zynga Promotion
Agency: Freshworks/The Integer Group
Client: 7-Eleven
3rd PLACE:
The Littlest Pet Shop Pets on Parade
Agency: BARD Advertising
Client: Hasbro
Honorable Mention:
Game of Thrones- Maesters Challenge
Agency: HBO
Client: HBO
MOST INNOVATIVE COMMUNICATION STRATEGY
WINNER:
Support Your Marathoner
Agency: VITRO
Client: ASICS America Corp.
2nd PLACE:
American Airlines LAXstraordinary
Agency: The Marketing Arm
Client: American Airlines
3rd PLACE:
EA SPORTS Madden NFL 11 & Doritos: Change the Game
Agency: EA Sports
Client: EA Sports
Honorable Mention:
Pop-Tarts World
Agency: Gigunda Group
Client: Pop-Tarts, a Kellogg brand
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BEST WEB-BASED PROMOTION
WINNER:
Doritos Unlock Xbox 2
Agency: The Marketing Arm & Ketchum
Client: Doritos/Frito-Lay
2nd PLACE:
Slurpee Battle of the Bands
Agency: Freshworks/TracyLocke/Integer/Ketchum/TPN
Client: 7-Eleven
3rd PLACE:
Deforest Yourself. Reforest the World.
Agency: Alcone Marketing Group
Client: Philips Norelco
Honorable Mention:
CN & Diary of a Wimpy Kid: Rodrick Rules
Agency: Cartoon Network
Client: 20th Century Fox
BEST MOBILE MARKETING CAMPAIGN
WINNER:
Home Court Advantage
Agency: BFG Interactive
Client: Buffalo Wild Wings
2nd PLACE:
American Airlines Mobile Millions Sweepstakes
Agency: The Marketing Arm
Client: American Airlines
3rd PLACE:
GameStop Surprize Attack 2
Agency: The Marketing Arm
Client: GameStop
Honorable Mention:
Criss Angel Mindfreak
Agency: Vibes Media
Client: AETN & Vibes Media
BEST MULTICULTURAL/ ETHNIC CAMPAIGN
WINNER:
Next Best Move
Agency: Legacy Marketing Partners
Client: Burger King
2nd PLACE:
Magnum Live Large Project
Agency: Colangelo/ MAXUS, & EDELMAN
Client: Trojan Brand Condoms
3rd PLACE:
Tide Loads of Hope Haiti
Agency: Gigunda Group
Client: Tide, a Procter & Gamble Brand
Honorable Mention:
2010 McCafe Smooth Fusion Tour
Agency: Ventures Unlimited Inc.
Client: McDonald’s USA
Best Campaign Targeting a Specific Demographic
WINNER:
Text Ed with Jane Lynch
Agency: Alcone Marketing Group
Client: LG Electronics
2nd PLACE:
American Airlines LAXstraordinary
Agency: The Marketing Arm
Client: American Airlines
3rd PLACE:
Coca-Cola Swelter Stopper
Agency: Escalate
Client: The Coca-Cola Company
Honorable Mention:
Eat Pray Love
Agency: Sony Pictures Entertainment
Client: Sony Pictures Entertainment
BEST CAMPAIGN GENERATING BRAND AWARENESS
WINNER:
7-Eleven Slurpee Unity Tour
Agency: Freshworks/TracyLocke/Integer/Ketchum/TPN
Client: 7-Eleven
2nd PLACE:
Pop-Tarts World
Agency: Gigunda Group
Client: Pop-Tarts, a Kellogg brand
3rd PLACE:
Boardwalk Empire Campaign for HBO
Agency: Civic Entertainment Group
Client: HBO
Honorable Mention:
Bare Escentuals Tour of America
Agency: A Squared Group
Client: Bare Escentuals
Best Use of a Promotion Campaign Executed Outside the U.S.
WINNER:
Tide Loads of Hope Haiti
Agency: Gigunda Group
Client: Tide, a Procter & Gamble Brand
2nd PLACE:
New Zealand Book Month
Agency: Rapport Advertising and Marketing
Client: New Zealand Book Month
3rd PLACE:
Smart Expeditions
Agency: Action Marketing Group
Client: Mercedes Benz Canada/smart
Honorable Mention:
Corona Get Real – 1,000,000 Lime Giveaway
Agency: Match Marketing Group
Client: Corona Canada
BEST DEALER, SALES FORCE OR BUSINESS-TO-BUSINESS CAMPAIGN
WINNER:
Breakthrough with Bravo Upfront Campaign
Agency: NBC Universal / Bravo
Client: NBC Universal / Bravo
2nd PLACE:
Concur Breeze
Agency: Jack Morton Worldwide
Client: Concur Technologies
3rd PLACE:
Hilton Worldwide Light the Way
Agency: Upshot
Client: Hilton Worldwide
Honorable Mention:
Cisco Global Sales Experience (GSX)
Agency: George P. Johnson
Client: Cisco
BEST USE OF SOCIAL MARKETING IN A PROMOTION CAMPAIGN
WINNER:
Small Business Saturday
Agency: CP+B & Digitas
Client: American Express OPEN
2nd PLACE:
Pop Secret’s Pop! Camera! Action!
Agency: MARS Advertising and Prize Logic and Nomadic
Client: Diamond Foods, Inc.
3rd PLACE:
Monster.com Success Stories
Agency: The Marketing Arm
Client: Monster.com
Honorable Mention:
America's Next Great Restaurant & Chipotle Unite
Agency: NBC Entertainment
Client: NBC Universal
BEST RETAIL CAMPAIGN
WINNER:
Huddle to Fight Hunger
Client: Kraft Foods
Agency:
• 360i (digital)
• Weber Shandwick (PR)
• HMT (Shopper Marketing agency)
• mc garry bowen (advertising)
• MediaVest (media)
• IMG (sponsorship)
• Upshot (consumer promotion)
• The Hyperfactory (mobile)
2nd PLACE:
PepsiCo Kroger Breast Cancer Awareness
Agency: TracyLocke
Client: PepsiCo
3rd PLACE:
GameStop Surprize Attack 2
Agency: The Marketing Arm
Client: GameStop
Honorable Mention:
You’ve Got a Friend in Mom: Pull-ups/Toy Story 3
Agency: JWT Action
Client: Kimberly-Clark
BEST CAMPAIGN ON A BUDGET (UNDER $250,000)
WINNER:
New Zealand Book Month
Agency: Rapport Advertising and Marketing
Client: New Zealand Book Month
2nd PLACE:
Xbox 360 / Crackdown 2 Launch Promotion
Agency: Wunderman
Client: Microsoft / Xbox
3rd PLACE:
Monster.com and Alicia Keys
Agency: The Marketing Arm
Client: Monster.com
Honorable Mention:
Swamp People
Agency: Civic Entertainment Group
Client: The History Channel
BEST IDEA OR CONCEPT
WINNER:
Small Business Saturday
Agency: CP+B Digitas
Client: American Express OPEN
2nd PLACE:
Arm Yourself for the Ones You Love
Agency: Arc Worldwide
Client: Walgreens
3rd PLACE:
7-Eleven Zynga Promotion
Agency: Freshworks/The Integer Group
Client: 7-Eleven
Honorable Mention:
UNSTAGED SERIES
Agency: Momentum Worldwide
Client: American Express
BEST CREATIVE
WINNER:
7-Eleven Slurpee Unity Tour
Agency: Freshworks/TracyLocke/Integer/Ketchum/TPN
Client: 7-Eleven
2nd PLACE:
Pop-Tarts World
Agency: Gigunda Group
Client: Pop-Tarts, a Kellogg brand
3rd PLACE:
Text Ed with Jane Lynch
Agency: Alcone Marketing Group
Client: LG Electronics
Honorable Mention:
Tide Loads of Hope Haiti
Agency: Gigunda Group
Client: Tide, a Procter & Gamble Brand
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