In-store TV network, Premier Retail Networks has signed an agreement with U.S. Spanish-language network Telemundo to add content to Wal-Mart Television Network for Hispanic customers.
As part of the agreement, announced Tuesday, Telemundo will produce short segments to entertain Hispanic customers and build brand awareness. The themes will tie in with seasonal initiatives focusing on family, home, entertainment and sports. The content will air once per hour for up to five minutes during every 60-minute programming loop in 515 Wal-Mart stores that have highly concentrated Hispanic populations.
The goal of the partnership is to “enhance the shopping experience by delivering relevant information and entertaining information to consumers where they are shopping,” said Keith Daly, senior VP-broadcast and programming for PRN. “It seemed like a good fit for us.”
The content, which will be presented by Telemundo show hosts, will focus less on products and more on entertainment, Daly said. For example, the network may air a short segment for families about parenting skills or a home segment on decorating a kitchen, he said.
“Establishing a presence on Wal-Mart TV Network will enable us to reach a significant portion of the fast growing U.S. Hispanic audience in an innovative way and increase the awareness of our programming through a new medium,” said Michelle Bella, Telemundo’s senior VP-marketing and promotions.
The partnership gives advertisers a new way to reach Hispanic consumers. The Hispanic consumer market makes up $531 billion in the U.S., said Charlie Nooney, chairman and CEO of PRN Corp., San Francisco in a statement.
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