Printers Go All Out to Stay Alive
Like everyone else in this economy, printers are doing whatever it takes to stay in business. That means trying to integrate new technologies which will allow them to offer clients a wider range of electronic services, and mining their customer databases more deeply.
Over the past several years the printing industry has seen a wave of consolidation and several high-profile Chapter 11 bankruptcy-protection filings such as Quebecor World’s last January.
Printers polled by Direct say the recession is trumping other concerns like paper costs and the threat of do-not-mail legislation.
