Priceline Ties Sweepstakes to Apprentice Appearance
Priceline is building off its recent appearance on The Apprentice: Los Angeles with a sweepstakes that will award winners with five luxury trips to Los Angeles.
Under the promotion, Priceline.com will award five grand-prize trips to Los Angeles where winners pick from five experiences: the Hollywood movie stars experience; golf for two at Trump National Golf Club L.A., a spa package, surf lessons or a VIP package at Universal Studios Hollywood.
Ten first-place winners will receive a Priceline camping tent, a playoff of the TV show. Each week, the losing team on The Apprentice must sleep in tents, while task winners stay in luxury accommodations next door.
Consumer can enter The Apprentice: Los Angeles sweepstakes online a Priceline.com/Apprentice through March 4. Online materials support the promotion.
On Sunday, Apprentice candidates were tasked with promoting Priceline.com Name Your Own Price hotel service. In the show, teams traveled to shopping malls and asked shoppers to watch a tutorial about the company’s service.
Priceline is one of several show sponsors this year. Others include AdSpace Networks, Adwalker, AMC Entertainment, El Pollo Loco, GNC, The Home Depot, KB Home, Lexus, Priceline.com, Ralphs, Sue Bee Honey, Trina Turk and SmartMouth mouthwash.
The Apprentice: Los Angeles airs at 9 p.m. ET on NBC.
