Polls Can Help Marketers’ Demand Generation
A survey of more than 440 marketing and sales professionals found that 80 percent thought their demand-generation programs are ineffective to semi-effective, while 20 percent thought theirs were effective. For those that were a bit down on their demand-gen programs, 37 percent said their content wasn’t engaging or provocative. Could polls be a solution? Kwanzoo found that adding an in-email rich-media poll for a B2B customer typically boosted email engagement by more than 30 percent, as prospects clicked from the email to the landing page. The responses were captured by Eloqua for segmentation and use in a nurturing campaign, which led to leads going through the sales funnel quicker. (Eloqua: It’s All About the Revenue)
