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Direct Marketing | Print

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Playing With a Full Deck

Playing With a Full Deck

Posted on July 1, 2002 by Chief Marketer Staff

THEY SEEM innocent enough to me. But maybe I’m just a trusting sort of gal.

Our topic is loyalty cards, those useful slabs of plastic many of us carry in our wallets or dangle from our key chains. Some consumers, however, see these cards as an invasion of privacy rather than a handy way to get a discount. Why, these consumers wonder, does a store need to know your address in exchange for 25 cents off a dozen eggs?

I’ve got no problem with store loyalty cards. Four are currently on my key chain

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