Pizza Hut Pushes Ultimate Grill Pizza with Sweeps

Posted on by Chief Marketer Staff

Pizza Hut is promoting its latest item, the Ultimate Grill Pizza, with a sweepstakes and instant-win game that awards gas barbeque grills as daily prizes.

One Char-Broil Grill2Go grill will be given away each hour between noon and 12 a.m. ET under the instant-win game. Visitors to www.PizzaHut.com can register through June 7. In all, 336 grills will be distributed.

Each person will also be entered into a separate sweepstakes for a chance to win one of 10 grand prizes: an Ultimate Grill prize package, which includes a Char-Broil Infrared Commercial Series Grill, a turkey fryer and grilling tools.

Each player who registers will become a Pizza Hut Ultimate Grill VIP and receive 20% off any grill or grilling accessory from www.charbroil.com, Pizza Hut said.

The promotion supports the chain’s limited time Ultimate Grill Pizza. The pie comes in either a Hand-Tossed Style, Pan or Thin n’ Crispy version with sauce, cheese, available in three varieties: the Ultimate Meat Grill, topped with grilled steak, grilled chicken and ham; the Ultimate Combo Grill, which includes grilled steak, grilled chicken, ham and a grilled pepper blend and the Ultimate Veggie Grill, which features grilled pepper blend, mushrooms and onions. A medium pizza $10.99, and a large for $12.99.

Online marketing supports the promotion. EPrize handles the sweepstakes for Pizza Hut.

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