Pizza Hut is getting YouTube views with a video that shows a guy ordering takeout from the chain—while sitting inside a small independent pizza shop. The video, made by a production company called Mediocre Films in a deal brokered by a third party firm according to www.ViralBlog.com, shows a guy getting “Kicked Out of a Pizza Place” for sitting in various local pizza joints and enjoying a hot slice of a Pizza Hut pie before getting thrown out. Once, told to leave by the owner, he even has the crust to ask if he can take some of the condiments.
The video has been garnering views since it first showed up on YouTube on Dec. 10. To date, it’s been seen close to 300,000 times, favorited about 4,300 and rated almost as often.
But is this an instance of going viral simply for the sake of being viral? It doesn’t seem likely that the video will have a big effect on either Pizza Hut’s sales or brand identity.
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