Pinterest Has Its First Acquisition in Punchfork, an Image-Based Recipe Website
Pinterest has acquired two-and-a-half-year-old recipe sharing and discovery website Punchfork for an undisclosed sum of money. Punchfork, which features a rather pleasant image-based interface along with community-based ratings and other social features, will continue for the time being, but its website, API and mobile apps will soon be discontinued.
“We believe that a unified destination benefits our users in the long run, and the Punchfork team will focus on contributing to Pinterest as the premier platform for discovering and sharing new recipes and other interests on the web,” wrote Jeff Miller, CEO of Punchfork, in a message to the site’s users.
As of Nov. 1, 11.6 percent of pins on Pinterest fell into the food and drink category, making it the most popular category ahead of the always mysterious “other,” DIY and crafts, home d
