Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter of 2009.
A 17.9% drop equated to a decrease of $700 million in sales, according to the Advertising Specialty Institute. In 2008, overall sales reached $19.8 billion, up 1.2% over 2007.
The industry is hanging tough, though, actively selling the products as a way to drive new business. Here’s a look at the range and variety of products available.
Seed Packets
Price: $.10 – $.25 per piece (customized)
Uses: Game pieces, direct mail inserts, coupon packets, bottle hangers, in packaging
The Page Seed Company www.pageseed.com
SPRI Xpress 10 Fitness System
Price: $59.99
Uses: Wellness programs
Rymax Marketing Services Inc. www.rymaxinc.com
Fighter Pilot for a Day
Price: $1,425
Uses: Sales incentive, service award, sweepstakes prize, loyalty programs, employee recognition
Excitations www.excitations.com
Mug Box
Price: $12/250
Uses: Thank you, Christmas gifts, sales incentives
The Chest • www.chestinc.com
Icons of the American Marketplace
Price: $100
Uses: Corporate gifts and mail-in-rebate offer
Random House www.RandomHouse.com
Rossignol Jackets
Price: $200
Uses: Client gifts, sales team incentives
Broder Bros. www.broderbros.com
Bulova BVA-Series 505 Collection
Price: $575 (retail)
Uses: Sales/employee incentives, business gifts, service awards, loyalty programs, special events
Bulova • www.Bulova.com
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