Petco Animal Supplies Inc. reported its online sales increased 26% and the number of items per order has risen by 30%, since it implemented an automated product recommendation system.
The technology from Centona Corp. generates personalized targeted product recommendations, using statistical modeling data.
Predictive models crunch behavioral data from Web site visitors, after three to four clicks and other Web site interactions. Personalized Web content is generated based on current and historical shopping patterns.
Petco plans to begin including personalized product recommendations in order confirmation e-mails and with other outbound e-mail marketing to customers.
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