Twitter has signed a new deal with PepsiCo hoping to jumpstart stagnant subscribers and revenue.
PepsiCo has become the exclusive global launch partner for Twitter Promoted #Stickers, the social network’s latest advertising ploy. The deal calls for top billings in the Twitter library for 50 Pepsi Emoji stickers, created earlier this year for the global #PepsiMoji campaign.
Beginning this week, brands can create and promote custom stickers for Twitter fans to use as a form of creative expressions in photos to drive brand affinity and raise awareness of their messages at scale, Twitter said.
Back in February, Pepsi designed hundreds of emojis that appear on its bottles and cans of soda as a marketing strategy to encourage purchase and viral share. And in June, Pepsi ran a promotion with Pizza Hut to offer customers a free Pan Pizza when they brought in a bottle of Pepsi featuring a pizza slice emoji.
The “Say it with Pepsi” campaign spread to more than 100 countries this summer, including the U.S. As the campaign kicked off, the hastags #PespiMoji and #SayItWithPepsi immediately began gaining traction.
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