PepsiCo has created a new worldwide chief marketing officer position and has hired Jill Beraud, a former Victoria’s Secret marketing exec, to fill it.
Beraud will report directly to Indra Nooyi, PepsiCo chairman and chief executive officer.
For the past 13 years, Beraud has worked for Limited Brands, most recently as chief marketing officer of Victoria’s Secret.
In her new post, she will be responsible for developing global marketing strategies for the firm’s vast portfolio of brands to drive long-term growth and innovation.
Her responsibilities will include: uncovering consumer insights through the most current approaches to give the company’s brands a jump on the latest consumer trends; providing leadership in determining the style and functionality of packaging based on consumer needs; further developing the capabilities of PepsiCo’s marketing organization; coordinating marketing efforts across agencies; and working closely with functional leads in research and development, finance, sales, operations and the company’s business sectors, the company said.
“Jill has a proven track record of building brands and delivering profitable sales growth through innovative marketing,” Nooyi said in a release. “Her experience overseeing the entire Limited Brands portfolio as well as her consumer goods background will enable us to integrate our brand marketing efforts and stay ahead of macro consumer trends with a deeper level of sophistication.”
Prior to her work on Victoria’s Secret, Beraud was executive vice president and chief operating officer of marketing for Limited Brands’ portfolio including Bath & Body Works, C.O. Bigelow, Henri Bendel, Express, Limited Stores and Victoria’s Secret.
She is credited with tripling store performance and reversing earlier traffic declines for Bath & Body Works.
She also spent five years in brand management at Procter & Gamble early in her career.
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