Brokers Team With Shop2u SHOP2U.COM, Fairfax, VA, has launched a cooperative e-mail program and partnered with a dozen list brokerage firms that will promote Shop2u’s e-mail catalog program to their catalog clients. The firms are: Uni-Mail List Corp., RMI Direct Marketing Inc., 21st Century Marketing, Walter Karl Inc., Clark-Mackain, List Services Corp., Kroll Direct Marketing, AZ Marketing Services, The Gnames Advantage LLC, Media Horizons, Catalog Corp., and Mokrynski & Associates. The firms collectively represent more than 800 customers. Through the program, list brokers can offer them the opportunity to expand their e-mail marketing programs by ordering personalized electronic catalogs from Shop2u.com. Brokers are commissioned 4% to 20% of the revenue that Shop2u receives from e-catalog sales. Using a cataloger’s transactional data, the mini-catalogs are targeted to a customer’s buying habits. The company’s products include an e-catalog, an e-catalog-of-the-week and an e-catalog sponsorship program.
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