Papa John’s International, Inc. is giving away its secret ingredients and its signature pizza as part of a promotion touting the opening of its 3,000th restaurant.
To start the festivities, Papa John’s President/CEO Nigel Travis and Founder/Chairman John Schnatter will ring the opening bell at the New York Stock Exchange on July 13, while Papa John’s ambassadors will treat morning commuters in Times Square to some 8,000 slices of pizza.
“We want to make a splash in the neighborhood,” said John Ensign, senior director of marketing and communications for Papa John’s. “Our goal is to share some of the things that make Papa John’s different-our fresh ingredients.”
To further celebrate the milestone, Travis and Schnatter will cut a tomato vine (a twist on the standard ribbon cutting ceremony) at the Papa John’s restaurant at the corner of 89th Street and Amsterdam Avenue in Manhattan to commemorate the chain’s 3,000th restaurant opening. Papa John’s has 2,600 sites domestically and 400 internationally.
Consumers who visit the Manhattan restaurant at 11:30 a.m. will receive a free, vine-ripened red tomato-one of the “secret” ingredients used in making Papa John’s pizza. Papa John’s will also give away more than 3,000 slices of pizza to customers who visit Papa John’s stores in the New York metro area between 3 to 5 p.m. During the in-store event, Papa John’s will also demonstrate its online pizza ordering service offered at PapaJohns.com.
In addition, customers who visit the 89th Street shop between 11:30 a.m. to 1:30 p.m. can pick up tickets for their chance to win prizes, including special-edition Coke mountain bikes, T-shirts and Yankees tickets.
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