Over 150 Leading Publishers Attended Online Affiliate Leader PartnerWeekly’s Annual Publishers Conference Yesterday In Las Vegas
LAS VEGAS, October 3, 2007: Las Vegas-based PartnerWeekly, a SellingSource.com company specializing in performance-based marketing, hosted its annual Publishers Conference yesterday at the Loews Lake Las Vegas Resort.
"We were absolutely thrilled to host over 150 of our top-performing affiliates again this year at what has quickly become a mainstay in the affiliate marketing industry," said Derek LaFavor, Chairman and Chief Executive Officer of SellingSource.com, PartnerWeekly’s parent company. "The combination of industry-relevant educational opportunities, combined with the networking and socializing components, makes our yearly conference very beneficial to our affiliates."
The one-day conference with over 150 of the world’s top publishers included general sessions on deliverability; marketing to the non-prime consumer, and a credit card industry review. The conference featured targeted breakout sessions on an array of industry and technology issues including paid search, the online payday loan industry, an online prescription assistance program, and unsecured credit cards.
The paid search session was led by Scott Ford, one of the country’s leading authorities in high return-on-investment pay-per-click campaigns. Ford, who specializes in targeting consumers for non-prime financial offerings, demonstrated his recommended step-by-step process on creating an effective paid search campaign.
First Bank of Delaware (FBOD.OB), the Platinum Sponsor of PartnerWeekly’s Publishers Conference, provided an overview of today’s credit card industry and revealed its new unsecured credit card, Simply Gold, offered exclusively through the PartnerWeekly affiliate network.
"We were honored to be a platinum sponsor of PartnerWeekly’s 2007 Publishers Conference and have the opportunity to meet and address PartnerWeekly’s top-performing affiliates," said Alonzo Primus, President and Chief Operating Officer of First Bank of Delaware. "Our association with PartnerWeekly has been a terrific experience — their team’s professionalism, creativity, and passion for offering innovative and highly successful performance marketing programs is reflected in this well-attended, high-impact conference."
Other program highlights included a presentation by PartnerWeekly’s Director of Online Marketing — Cash Advance, Brian Rauch, who reviewed the current payday loan industry landscape and provided insight into 2008 with a discussion of best practices, quality assurance, and PartnerWeekly’s fraud prevention initiatives.
"This year the PartnerWeekly Publishers Conference agenda focused on several new verticals, such as medical, auto, credit, and prepaid cards in addition to our niche — financial services for the specialty finance and micro-loan industry, said Ronald Wagner, President of PartnerWeekly. "Our publishers enjoyed the spectrum of industry issues that we addressed head on at the conference – making the event an overwhelming success!"
About PartnerWeekly
PartnerWeekly, LLC, a SellingSource company, is redefining performance marketing. The Company offers a comprehensive performance marketing package that includes online advertising offers, proprietary reporting technology, and a number of innovative solutions to promote web businesses and drive online transactions from a variety of websites, search portals, and newsletters. The Company’s pay-per-action philosophy allows clients to manage online advertising and pay only for what works. For more information, please visit http://www.partnerweekly.com, or contact Laura Olson-Reyes, Marketing Communications Director, at 702-835-8040.
About SellingSource.com
SellingSource.com, named #109 on the 2007 Inc. 500 list, develops technology and marketing solutions for the specialty finance and micro-loan industry. Its affiliated companies offer turnkey lender solutions, data solutions, consumer communication services, prepaid and stored-value marketing solutions, consumer acquisition services, payment processing, and infrastructure solutions including co-location and disaster recovery hot sites. For more information, please visit http://www.sellingsource.com or contact Laura Olson-Reyes, Marketing Communications Director, at 702-835-8040.
