If billboards are part of your integrated marketing mix in the Midwest, you may have to look elsewhere to spend your DM dollars in Michigan.
Businesses and nonprofits joined forces this summer to ask the Michigan Supreme Court to consider reversing an appeals court ruling that would enable local governments to effectively ban billboards. The case concerns an ordinance in Holland, MI, which forbids the building of new billboards.
“Each year more than 6,000 businesses and hundreds of charities rely on outdoor advertising to bring customers in the door and to generate awareness of important human and social services,” said Tom Carroll, president of the Outdoor Advertising Association of Michigan, in a statement.
“To ban this medium,” he added, “is to silence the most effective and affordable promotional voice for thousands of businesses and hundreds of charities.”
Organizations filing briefs urging the Michigan Supreme Court to reconsider its decision were the Michigan Chamber of Commerce, Bronner’s Christmas Wonderland, the Lutheran Adoption Service and the Boy Scouts of America’s Hiawathaland Council.
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