Online Theater: The Blog’s the Thing for DramaGoodies.com

Posted on by Chief Marketer Staff

Angela Mitchell always loved theater. She performed all sorts of roles over the years, learning firsthand about the different forms of anguish suffered not only by actors but others in that world as well.

She’s now turning to a new stage of sorts online – the blogosphere – to promote Drama Goodies, a line of t-shirts, gifts and home goods created on CafePress.com. The items good naturedly poke fun at the trials and tribulations of those who tread the boards.

“Nobody was doing this so I thought I’d give it a try,” she says of the shirts with sayings such as “Upstage me at your own risk” and “Exits, pursued by a bear.”

“I created our shop simply because I’d thought of slogans or ideas that made us laugh, or that saluted our favorite shows, movies and more in a respectful way,” adds Mitchell. “I also wanted to give a little moral support, and have some fun with the hardships of life in the theatre, whether onstage or backstage.

Mitchell is using her blog at http://paranoidcreative.blogspot.com as well as other blogs like technorati.com to promote the Drama Goodies line. She’s also hoping these forums will help her find new creative ideas, as well as new customers.

Next year, she’s thinking of promoting her site through the Backstage newspaper and Web sites of regional theater organizations.

Mitchell is the founder of Jacksonville, FL-based Paranoid Public Relations and Creative.

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