Online Shoppers to Favor Online Over Offline Stores
Internet shoppers say they plan to decrease the amount of money they spend at offline retail stores in favor of spending more at online stores, according to a survey by online market research firm NFO Interactive, Greenwich, CT.
Results show 24% of online consumers believe that their Internet shopping use will decrease the amount they spend on products and services at brick and mortar stores in the next six months. Also, 23.8% said their online purchasing has increased the total amount of money they have typically spent in a year on products and services.
“These data not only corroborate the accelerating shift away from traditional retailing but more importantly suggest that the Internet may well be driving increased demand,” Charles Hamlin, president of NFO Interactive, said in a statement.
Conclusions are based on responses from 1,979 online consumers on the impact of the Internet on conventional retail sales.
