Online Advertising to Reach $42 Billion
According to a recent report released by eMarketer, online advertising spending in the U.S. is expected to grow at a rapid pace, reaching an expected $42.0 billion by 2011, which would be equivalent to 13.3% of total media advertising spending.
In 2006, Internet advertising spending was $16.9 billion, or 6.0% of all media ad spending. This number is expected to jump to $21.4 billion in 2007, or 7.4% of total media advertising spending.
One of the major reasons why this upward rise is expected is that the majority of the 100 largest advertisers in the U.S. are shifting their budgets from more traditional media to the online medium.
David Hallerman, Senior Analyst at eMarketer and author of the report, says that “even as the credit crunch pulls ad money off the total media table, the Internet looks to be more resistant to economic turmoil.”
Hallerman also notes that data from both eMarketer and TNS Media Intelligence is showing that Internet ad spending will surpass radio ad spending, marking “the first time online ad spending will be greater than for any of the four traditional measured media.”
In 2007, the average annual online ad spending per Internet user in the U.S. was $113.77. This number is expected to rise to $198.77 per user in 2011.
