Online Ad Spend Passes $5 Billion in Q2
The most recent data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows that online ad spending stormed ahead to reach $5.1 billion for the second quarter alone, a 25.4% increase from the same quarter last year. This figure reflects an increase of about $2 billion from the same quarter two years ago.
This brings the total online spending figure for the first half of 2007 to just under $10 billion, a record first half. If this pace is kept, the total for the year will be between $20 and $21 billion.
Much of the growth is attributed to performance-based advertising. Performance-based deals made up 50% of all spending through the second half of this year, an increase from the 47% share through the second quarter of last year.
CPM deals made up 45% of all ad spending in the first half of 2007, which shows a decline from the 48% figure for the first half of last year.
Search advertising spending accounted for 41% of all first half spending, an increase of a percentage point from last year.
The big Web properties are still benefitting the most, though there is evidence that advertisers are branching out their media initiatives. The top 10 online properties gobbled up 70% of all ad spending through the first two quarters, a slight decline of one percentage point from last year.
The top 25 Web properties took in 82% of all ad dollars through the second quarter, down from 84% last year.
Source:
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003653028
