Old Client Brings New Challenge For Marketing Services Firm

Posted on by Chief Marketer Staff

DirectMail.com had scarcely finished toasting its success in bringing the National Wildlife Federation (NWF) back onto its client roster when the relationship faced its first challenge. In response to the Gulf of Mexico oil leak, the NWF wanted to mail an 850,000-piece emergency solicitation as fast as possible.

It was an odd request, given that DirectMail.com had been retained to coordinate the NWF

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