This year, Noxzema Bikini and Hawaiian Tropic will be spreading the word to locate the “world’s best legs” with the “smoothest skin.”
The top selling sun care lotion and Noxzema will choose from 100 “gorgeous” contestants, representing more than 50 countries, who will compete April 28 through May 2, for the title of Miss Hawaiian Tropic International 2005. The competition will take place April 28 though May 2 at the Treasure Island Hotel and Casino in Las Vegas, NV.
At the event, Noxzema will announce their Noxzema Smoothest Skin/Best Legs model winner and award the winner a $1,000 prize. All 18,000 contestants will receive a supply of Noxzema Bikini Razors. Noxzema is a sponsor of the event.
The winners of the Miss Hawaiian Tropic International pageant share in more than $100,000 in trips, prizes and modeling contracts from Hawaiian Tropic and its national sponsors.
The first 25 women to log on to Bikinishaving.net from April 28 through May 2 will win a basket full of Noxzema Bikini shaving products. Also supporting the event, a free sample of Hawaiian Tropic sun care lotion will be packed with Noxzema shave gels. And various Hawaiian Tropic products will have a $1 off coupon for a Noxzema Bikini Razor.
The pageant festivities will be filmed for an upcoming one-hour TV special that will be broadcast nationally this spring or summer on E! Entertainment Television.
In addition, the two partners have been hitting spring break spots in Key West, FL, Panama City Beach, FL and South Padre Island, TX, to sample bikini razors through April. The razors are also being distributed at 25 college campuses nationwide from January to August 2005.
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