Now Hear This
SOME MAY THINK OF BLOGS AS just a place for the Internet-savvy to rant and rave. But for longtime public relations and technology executive David Copithorne, blogs became a key marketing tool for Hearing Mojo, his Web site.
The new vendor-neutral destination offers reviews of medical and over-the-counter products for people with hearing problems. There’s also articles on coping strategies, industry news, and links to advocacy organizations such as the Starkey Hearing Foundation and its Web site (www.sotheworldmayhear.org).
At present, Copithorne estimates the worldwide market for hearing-loss devices ranges from $5 billion to $6 billion.
The genesis for this project began in 2002 when Copithorne suffered sudden and severe hearing loss and became quite frustrated at the difficulty he had in finding good information on the topic.
