North Face, Polartec Hunt for Eco Champions
Outdoor apparel maker The North Face and textile manufacturer Polartec are teaming up for a contest that will reward one person’s passion for environmental causes with a $1,000 shopping spree and a $15,000 donation to the green cause of their choice.
Submissions are being accepted for the “Eco Champion” contest, designed and managed by social media marketing network Brickfish. Videos, photos, or blog posts showcasing individuals who merit special recognition for their contribution to environmental causes of any kind can be entered until March 25.
From those nominees 25 finalists will be selected by North Face and Polartec to advance to round two of the contest. Visitors to the Brickfish Web site will get the chance to vote for the finalists they consider most worthy to win the Eco Champion challenge.
Around April 15, judges will select the ten finalists with the highest popular votes. From that group of ten, they will then choose one grand-prize winner on criteria of creativity and ecological impact, along with a second- and third-place winner by May 13.
The top winner will get a $1,000 gift certificate to be used online and a $15,000 check with which to make a contribution to their favorite environmental charity. The second-prize winner will get a $2,500 donation to the green cause of their choice; third prize, a $1,500 charitable donation.
The 25 finalists who make it to the first judging round will each receive a 2009 Denali thermal jacket from The North Face. Made since 1989, this year’s Denali uses a new Polartec fleece that contains 87% recycled content. According to the companies, that saves the equivalent of .8 gallons of gasoline and 33 pounds of carbon dioxide per jacket versus using virgin polyester fleece.
In every case, prizes will go to the nominees, not the contest entrants—although entrants can nominate themselves.
“The Eco Champion campaign is a celebration of those individuals who dedicate their lives to making a difference in our world,” Polartec Marketing Director Nate Simmons said in a statement. “Both Polartec and The North Face are committed to reducing their environmental impact through programs like the recycled Polartec fleece in the North Face Denali jacket, and we are thrilled to recognize others who embrace the world we live in.”
Social media ad network Brickfish will let visitors share the Eco Champion Web page virally via e-mail, by instant messaging, or by embedding or posting the URL to a personal Web page.
