Today NimbleCommerce, an enterprise offers and promotions platform, announced a technology partnership with Google Offers. In short, the partnership enables e-commerce publishers the ability to share offers on NimbleNetwork and Google Offers with a single click.
“To submit deals to Google Offers, publishers create deals within the NimbleNetwork and set parameters for how many vouchers are available to other NimbleNetwork publishers and Google Offers for distribution and sale,” according to the NimbleCommerce’s press release. “No integrations, additional coding, or Google Accounts are required for submission. Eligible offers are reviewed by Google and published accordingly.”
While NimbleCommerce was mum about any revenue sharing or fee structure in this partnership, founder and CEO Prashant Nedungadi took some time to share more about this partnership.
How did this partnership come about?
A big challenge for Google has been the level of friction publishers encounter when initially selling on Google Offers. This included contracts, payments, APIs, policies, etc.
NimbleCommerce is source of high-quality publishers and deals, while Google Offers is a massive distribution engine that requires sourced offers in their locations. The partnership makes sense for both companies.
Both companies worked closely together on the business side and the technology side with the goal of removing these hurdles. As a result, we now have an infrastructure where NimbleCommerce publishers don’t have to sign a contract with Google to run deals.
Instead, they can sell on Google Offers by setting a few options in their Nimble account to submit their offers to Google for review. The infrastructure then takes care of listing, payments, inventory management, voucher reconciliation with their merchants, refunds — the works.
How do publishers, consumers, NimbleCommerce and Google Offers each benefit from this?
For publishers, this is very useful because it makes Google Offers a channel that can be easily enabled. No contracts, APIs, working with Google support, etc. Also they can choose to sell to Google Offers on a per-deal basis.
Google is scaling their offers program and relying on a sourcing from the NimbleNetwork, a network of high-quality publishers. With this partnership, they gain access to this. Again, no more contracts, APIs, etc.
For NimbleCommerce, this partnership increases the value of the NimbleNetwork as the primary distribution platform for high-quality offers.
Can we expect similar announcements from NimbleCommerce throughout the remainder of this year? What else does the company have planned?
Our goal this year is to make NimbleNetwork the largest offers network in the world. To make this happen, we are working on a number of initiatives related to offer targeting, supporting deal sites that don’t use our platform to join the network and supporting post-paid or merchant-funded offers in the network.
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