TiVo Inc. and Nielsen Media Research have cut a deal that lets Nielsen market data collected from TiVo’s one million-plus subscribers, reports The Wall Street Journal.
The information will supplement Nielsen’s flagship data on TV viewing, which is the industry standard for TV ratings.
TiVo will collect viewing data from consumers who agree to let TiVo monitor their use of digital video recorders. The data could include details on which commercials TiVo users skip, or how much of a given TV spot they watch, The Journal reports.
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