NextMark Inc. is rating mailing list data cards in a new product called the Data Card Quality Report.
The Hanover, NH-based software firm has analyzed over 30,000 data cards, using an algorithm to rate the quality of 13 attributes.
NextMark president Joseph Pych said in a statement that the free report will show list managers “where your data cards have problems, how they can be improve, and how well they compared with your competitors