Daily newspapers are spending nearly $1 billion with the U.S. Postal Service, according to a Newspaper Association of America survey. Newspapers spent more than $972 million in 2006 compared with $901 million in 2004 and $700 million in 2002.
The survey found that the greatest growth in newspaper postage spending came in standard mail, where daily newspapers spent nearly $785 million in 2006 compared with $713 million in 2004. Daily newspapers use standard mail for new-subscriber solicitations and renewals, and a growing number of newspapers provide direct mail services for local and national advertisers.
In addition, 47% of the standard mail products mailed by daily newspapers are entered at local post offices.
For the survey, the NAA polled 1,990 members between May 15-July 31.
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