INTERNATIONAL BREWER:
SABmiller last week announced it will take a majority stake in Peroni of Italy for $280 million, a much higher multiple than many observers expected.
SUPER 8 MOTELS: Parsippany, N.J., tapped Phoenix-based Marketing Champions to handle motor sports marketing and promotions. The shop will leverage Super 8’s current sponsorship of NASCAR driver Ricky Craven and his No. 32 Tide/Super 8 car, and evaluate future opportunities in motor sports for the 2,086-hotel chain.
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