ANHEUSER-BUSCH: has introduced a new flavored malt beverage, Bacardi Silver Low Carb Apple Green and has come out with recipes for Halloween parties. The drink comes in 12-ounce six packs and will be promoted on TV, outdoor and print ads.
ALLIED DOMECQ: has shown interest in buying South Korea’s liquor maker Jinro Co., according to news reports. Jinro’s mainstay product is soju, the country’s traditional liquor, which shows big potential in foreign markets.
ENPOCKET: a provider of services for mobile phones has acquired Landmat, another content provider. Jonathon Linner will continue as CEO of Enpocket, while Haukur Hardarson, previously CEO of Landmat, will join Enpocket’s board of directors. Terms were not disclosed.
UNIVERSAL STUDIOS HOME VIDEO: has changed its name to Universal Studios Home Entertainment, to reflect the importance of DVDs and other emerging digital formats in the home entertainment business.
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