News Briefs
DREYER’S ICE CREAM INC.: tapped Alcone Marketing Group, Irvine, CA, to handle non-traditional sampling this year for its Skinny Cow brand of low-fat, no-sugar ice cream treats, after a review. Dreyer’s was impressed with Alcone’s “skill and effort to understand our complex consumer target and identify meaningful ways to engage them in trial,” said Skinny Cow Senior Brand Manager Vicki Isip in a statement.
PUBLISHING GROUP OF AMERICA: New York, last week launched Relish monthly food magazine in 300-plus newspapers nationally, with a total circulation of 6.7 million households. The monthly will run in most papers on Wednesday, Best Food Day; consumers also can sign up for a free bi-weekly e-mail newsletter at Relishmag.com. Newspapers carrying Relish also get syndicated content from the publisher’s Hometown Content unit, and advertisers can overlay local events and coupon offers via the publisher’s Hometown Promotions division.
RPMC: has been tapped for the third year as the official travel promotions firm for the The Recording Academy, managing travel promotions logistics and sweepstakes fulfillment for the 48th Annual Grammy Awards. As part of its work, the Calabasas, CA-based company launched a series of sweepstakes with McDonald’s and MasterCard sending grand-prize winners to the Grammy’s. The company is currently handling the PopStar Getaway Sweepstakes, in which one grand-prize winner gets a trip for two the 49th Annual Grammy Awards and the official Grammy Celebration After-Party in 2007. The package includes tickets to the events, hotel accommodations and hairstyling and makeup application for the winner. Consumers can enter at Lorealparis.com/awards through March 1. Online materials supports.
