News Briefs
TOYOTA FINANCIAL SERVICES: and mtvU have launched a sweepstakes for college students to win a 2007 Toyota Yaris. To enter, students fill out a survey at mtvU.com. On Dec. 1, a student will be randomly selected as the winner. Those who fill out the survey and enter the contest receive tips from Toyota on building strong credit and how to make the dealership process smoother. Online materials support.
WATERSMOLITOR: has morphed from a promotion agency into a marketing consulting firm called WomanWise. The Minneapolis-based shop, led by CEO Dori Molitor, conducts ethnographic studies, consumer panels, “shop-alongs” and focus-group research via “Girlfriend Groups” in women’s homes or at the agency’s office. The agency keeps the 15-member staff of WatersMolitor; clients are Schwan’s Food Co., Lifetouch Portraits, Sargento, Serta International and Old Home Foods. A recent project for Schwan’s helped the food marketer rebrand its Pagoda brand frozen appetizers as Asian Sensations targeting teens as well as moms after WomanWise research showed teens’ influence on food purchases.
