New York Times, Jeopardy Team for Joint Promo
The New York Times is joining forces with TV quiz show Jeopardy to print daily questions from the hit show to boost the game show’s audience and, likewise, newspaper readership.
Under the agreement, The Times will offer a Jeopardy Clue of the Day in which readers will find a clue and can obtain the correct answer on that day’s Jeopardy show or in the next day’s issue of The New York Times. The clue will appear near the “Tomorrow in The Times” box on weekdays and on Sunday near the Information Directory. It will also appear online at http://www.NYTimes.com/games.
In return, The Times will be included occasionally as a category on the TV program.
“The New York Times has long been considered a preeminent source of information for the nation and the world,” said Harry Friedman, executive producer of Jeopardy, in a statement. “This relationship allows Jeopardy to present some of The Times’ information in a fun and different way.”
The promotion runs through September.
Fans can also take their knowledge and appeal for the show straight to the Jeopardy Brain Bus, which will make a New York City appearance on Feb. 25. The Jeopardy bus, an outfitted Winnebago that tours the nation in search of possible contestants for the show, will drop by The New York TimesTravel Show at the Javits Center from 10 a.m. to noon. A category called “All The News That’s Fit to Print,” about news articles and features from The Times, will be part of the simulated game played at the event. Clues in that category will come from various sections of the paper.
