McCann-Erickson, a New York advertising agency with some $13 billion in billings, has revamped its media buying operation, which is now called Universal McCann. By unbundling media operations from the creative side – as a good number of agencies have done in the past – Universal McCann will be given more financial responsibility, allowing it to increase its investments in media research projects. Ira Carlin, previously the media buying division’s executive vice president and worldwide media director, will continue to head Universal McCann as chairman of the operation.
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