New Delivery Systems Combine Disparate Data
Two new products from Austin-based HotData provide aggregated data from more than a dozen compilers to online marketers. The first, Web e-Luminate, allows business to business databases to appending data and performing address verification in real time, allowing a marketer to suggest that a site visitor take a second look at mis-keyed information.
The second, Marketing e-Luminate, can supply an online customer relationship management system, such as an automated e-mail setup, with data in real time, as well as performing a suite of hygiene functions. The system can also aid a marketer in providing tailored offerings to a site visitor.
HotData uses information from more than a dozen data providers, including Claritas, Dun & Bradstreet, Experian, The Polk Co., the U.S. Postal Service and WhoWhere? in its products.
