Netflix Inc. has named Peggy Fry vice president of advertising sales.
In the new position, she will oversee advertising placements in e-mails the movie rental service’s over three million subscribers, as well as ad positioning on the company’s Web site and on direct mail pieces.
Since 2003, she has served as president of Smashing Entertainment, a film production and co-financing company she helped create to produce films for television and theatrical distribution.
Between 1997 and 2003, Fry held a series of sales positions at America Online, including vice president of interactive marketing for the AOL Entertainment Group.
Network
