NET EFFECTS
Posted on
by Chief Marketer Staff
Free-standing insert producer Valassis Communications, Livonia, MI, acquired all of The Net’s Best and a controlling interest in Relationship Marketing Group. The former is a Web site that serves as a guide for Internet shoppers, distributing a twice-monthly FSI featuring e-commerce properties. The latter is a direct marketer that provides customized discounts via grocers’ frequent-shopper card data. “Our goal is to be the premier provider of marketing services to the Internet and e-commerce industries,” says Valassis vice president Suzie Brown.
